The mission was direct, but not so simple: Stop a radical “gun” bill from passing the Arizona Legislature. The bill was intended to allow guns on college campuses. Despite opposition from every 2- and 4-year Arizona college, as well as the campus police chiefs, the bill was on a fast track for passage. The MediaGuys were brought in to develop a strategic message that would help kill the legislation without causing a stir among gun owners and the NRA. Ultimately the bill never passed the legislature.
This is the second in a series of short films & spots directed to members of the Arizona legislature, as well as organizations and individuals around the state. As with the first video, this is designed to get the message across, but without attacking Second Amendment rights.